Marketing

Department offering:

The Department of Marketing provides students with an innovative and applied education in management and marketing to prepare positions in public and private organizations. 

Marketing is considered as one of the most exciting and challenging functions of any organization.  Whether or not you plan to pursue a career in marketing, understanding its role in business is critical to your success in any profession and position.

Diploma of Marketing

The Diploma of Marketing is for students who wish to pursue a career in either direct marketing, a marketing consultancy business or in the marketing department of a business enterprise such as a bank or retail establishment. This Diploma provides students with a sound theoretical knowledge base in marketing management as well as a range of managerial skills to ensure that marketing functions are effectively conducted in any organization such as a marketing consultancy role or as a team member within the marketing department of a bank or retail business.

General Learning Outcome

Graduates will be able to:

  • Set up marketing objectives
  • Segment the market and identify target market(s)
  • Position products
  • Price products
  • Promote products using flyers and social media
  • Conduct focus groups
  • Analyze the findings and adjust the marketing mix accordingly
  • Sell products onsite at ACK
  • Review the marketing mix and suggest improvements
Diploma Plan
Semester 1
Unit Code Unit Name Pre-requisites Credits
16SMGB110 Business Computer Applications N/A 3
16SFSP111 English for Business N/A 3
16SMRB114 Marketing Principles N/A 3
16SMGB112 Management Principles N/A 3
16SMGB113 Business Communications N/A 3
Semester 2
Unit Code Unit Name Pre-requisites Credits
16SMRB120 Economics I

16SMRB114

16SMGB112

3
16SMGB124 Event Management 16SMGB110
16SFSP111
3
16SMRB121 Accounting Principles 16SMGB110 3
16SMGB122 Introduction to Business Law 16SFSP111 3
16SMAT128 Business Mathematics 16SFSP111 3
Semester 3
Unit Code Unit Name Pre-requisites Credits
16SMRB214 Consumers and Markets 16SMGB124 3
16SMRB210 Business Research 16SMAT128 3
16SMRB213 Promotion & Public Relations 16SMRB114
16SMGB124
3
16SMRB211 Business Planning 16SMGB122
16SMRB120
3
16SMGB212 Business Internship I 16SMRB120
16SMGB122
16SHRB124
3

 

 

Semester 4
Unit Code Unit Name Pre-requisites Credits
16SMGB222 International Business 16SMGB214
16SMRB211
3
16SMRB221 Retail Marketing 16SMRB114
16SMRB213
3
16SMRB223 Social Media Marketing 16SMRB114
16SMRB213
3
16SMRB224 Marketing Plan 16SMRB211
16SMRB210
3
16SHRB220 Business Internship II 16SMGB212 3

Click here for more details on the Diploma of Marketing.

Bachelor Degree of Marketing

The Bachelor of Business Marketing program focuses on the creation and delivery of exceptional value by fulfilling the needs and desires of different customer segments. Our program offers a challenging curriculum designed to prepare students for exciting careers in a variety of marketing fields. In the marketing major at ACK, students study diverse topics including marketing strategy, consumer behavior, and market research techniques. They benefit from updated technology, excellent faculty, a team environment, and field trips to leading industries as well as service-learning opportunities. Marketing graduates are employed by a wide variety of organizations from consumer products companies, to major retailers, sports and entertainment firms. Our Bachelor of Business Marketing program is endorsed by Central Queensland University, Australia.

General Learning Outcome

Graduates will be able to:

  • Demonstrate awareness of the application of basic concepts and theories of marketing.
  • Utilize effective oral and written communication skills when performing marketing tasks.
  • Select appropriate marketing techniques for the analysis of marketing opportunities.
  • Critically appraise the major concepts and theories which comprise marketing.
  • Acquire professional and leadership skills to function appropriately in the market place.
Bachelor Plan
Semester 1
Unit Code Unit Name Pre-requisite Credits
151MGB311 Using Accounting for Decision Making Nil 3
151MGB312 Principles of Economics Nil 3
151HRB313 Organizational Behavior Nil 3
151MGB314 Introductory and Contract Law Nil 3
Semester 2
Unit Code Unit Name Pre-requisite Credits
151MGB321 Introduction to Management Nil 3
151MRB322 Marketing Fundamentals Nil 3
151MRB323 Digital Marketing Nil 3
151MGB324 Essential Statistics Nil 3
Semester 3
Unit Code Unit Name Pre-requisite Credits
151MRB411 Marketing of Service Products

MRKT11029

151MRB322

3
151MRB412 International Marketing

MRKT11029

151MRB322

3
151MRB413 Marketing Research

MRKT11029

151MRB322

3
151MRB414 Promotions Management

MRKT11029

151MRB322

3
Semester 4
Unit Code Unit Name Pre-requisite Credits
151MRB421 Consumer Behavior

MRKT11029

151MRB322

3
151MRB422 Customer Relationship Marketing

MRKT11029

151MRB322

3
151MRB423 Marketing Plans

MRKT11029

151MRB322

3
151MGB424 Business Integration Final semester unit 3

Click here for more details on the Bachelor of Marketing.