A group of marketing students at the Australian College of Kuwait (ACK) attended a Project Based Learning (PBL) session at the National Aviation Services (NAS) Kuwait Company, as part of their PBL course requirements.
The opportunity was designed to help marketing students further develop their skillsets and to prepare them for their future careers. It did so, by giving valuable information and enriched overview about the day-to-day operations and logistics activities associated with strategic marketing.
It is worth mentioning that, NAS is the fastest growing aviation services provider in emerging markets, with a presence in more than 55 airports across the Middle East, Africa and South Asia. The company’s portfolio of services includes ground handling, cargo management, airport technology solutions, aviation training, lounge management, as well as meet and assist services.
Prof. Sam Toglaw, Assistant Professor at ACK, led the course; visiting students reported having a positive experience. The opportunity and its hands-on approach gave the students a clear-cut understanding of the various responsibilities and expectations of similar industry. At the end, they described their experience as very valuable and unforgettable.
Representing NAS, Ms. Nita Bhatkar, Senior Manager – Public Relations and Corporate Social Responsibility at NAS Group, provided ACK students an in-depth overview of NAS operations, marketing communications and strategic moves. A live Q&A session following the presentation also helped engaging the students on topics around the aviation industry and the recovery of travel.
ACK strives to increase opportunities for students to take part in professional trainings and industry engagement activities in order to better develop their professional skills. It offers many opportunities for students in different majors to get hands-on practice in their field before they graduate.