ACK’s Case Studies Internationally Published

ACK’s Case Studies Internationally Published

​Two case studies written by Dr. Sam Toglaw, Head of Marketing Degree, at ACK have been published by McGraw-Hill, one of the fastest growing publishing firms in the world with a history of academic publications in 60 different languages.

Set to be taught in more than 100 colleges and universities worldwide, the 2014 textbook titled “Consumer Behavior: Implications for Marketing Strategy” highlights Dr. Toglaw’s case studies, which focus on the influence of peoples lifestyles on their consumption behavior with respect to the products they choose, and how brands were able to use this understanding to successfully penetrate the Middle Eastern and Gulf markets

Posted on April 24, 2014