Dr. Richard Rutter

Dr. Richard Rutter

Assistant Professor

Business Management
Email: r.rutter@ack.edu.kw
Qualification: Ph.D. Norwich Business School, University of East Anglia, United Kingdom

  • Digital Marketing
  • Branding
  • Entrepreneurship
  • Rutter R, Chalvatzis K, Roper S & Lettice F. (2018) Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market. European Management Review. (A Ranked.)
  • Richard R, Nadeau J, Lettice F, Lim M and al Shamisi S. (2017) Place Branding of Seaports in the Middle East. Journal of Place Branding & Public Diplomacy. (B Ranked.)
  • Rutter R, Lettice F & Nadeau J. (2017) Sincerity or Competence: Anthropomorphised University Marketing Communications. Journal of Marketing for Higher Education. (C Ranked.)
  • Rutter R, Roper S, & Lettice F. (2016) Social Media Interaction, the University Brand and Recruitment Performance. Journal of Business Research. (A Ranked.)
  • Rutter R, Hanretty C & Lettice F. (2015) Political Brands: Can Parties Be Distinguished by their Online Brand Personality? Journal of Political Marketing. (C Ranked.)
  • Dedoussis V & Rutter R (2015). “Change management on a grand scale in the Gulf: Prospects and Challenges of Nationalisation” in Handbook of Research on Organizational Change Management Strategies. Pennsylvania, IGI Global. ISBN: 9781466695337
  • Rutter R. (2014). “A Retailer Perspective of E-commerce Brand Management” in E-commerce platform acceptance: Suppliers, Retailers, and Consumers. New York, Springer Publishing. ISBN: 978331906120-7