Marketing

Department offering:

The Department of Marketing provides students with an innovative and applied education in management and marketing to prepare positions in public and private organizations.

Marketing is considered as one of the most exciting and challenging functions of any organization. Whether you plan to pursue a career in marketing or not, understanding its role in business is critical to your success in any profession and position.

Diploma of Marketing

The Diploma of Marketing is for students who wish to pursue a career in either direct marketing, a marketing consultancy business or in the marketing department of a business enterprise such as a bank or retail establishment. This Diploma provides students with a sound theoretical knowledge base in marketing management as well as a range of managerial skills to ensure that marketing functions are effectively conducted in any organization such as a marketing consultancy role or as a team member within the marketing department of a bank or retail business.

General Learning Outcomes

All Business Diploma graduates will have the ability to:

  • Demonstrate knowledge of the management principles.
  • Have a fundamental understanding of marketing mix.
  • Identify, extract and analyze relevant data from given mathematical situations. 
  • Demonstrate a working knowledge of computer basics.
  • Produce coherent texts within written forms, revising and improving such texts.
  • Research a topic, develop an argument and organize supporting details.
  • Develop proficiency in oral speech and evaluate an oral presentation according to established criteria.
  • Identify the principal areas of economics.
  • Develop an understanding of basic accounting principles.
  • Identify and evaluate local legislation’s influence on an organization’s strategies.
  • Identify the knowledge and skills required to manage and improve own performance and professional development.
  • Develop and apply academic knowledge in a professional setting.
Diploma Plan
Year 1, Semester 1 (15 Credit Hours)
Course # Title CrHrs Pre-requisites
16SMGB110 Business Computer Applications 3 N/A
16SFSP111 English for Business 3 N/A
16SMRB114 Marketing Principles 3/td> N/A
16SMGB112 Management Principles 3 N/A
16SMGB113 Business Communications 3 N/A
Year 1, Semester 2 (15 Credit Hours)
Course # Title CrHrs Pre-requisites
16SMRB120 Economics I 3 16SMRB114 16SMGB112 Marketing Principles Management Principles
16SMGB124 Event Management 3 16SMGB110 16SFSP111 Business Computer Application English for Business
16SMRB121 Accounting Principles 3 16SMGB110 Business Computer Application
16SMGB122 Introduction to Business Law 3 16SFSP111 English for Business
16SMAT128 Business Mathematics 3 16SFSP111 English for Business
Year 2, Semester 3 (15 Credit Hours)
Course # Title CrHrs Pre-requisites
16SMRB214 Consumers and Markets 3 16SMGB124 Event Management
16SMRB210 Business Research 3 16SMAT128 Business Mathematics
16SMRB213 Promotion & Public Relations 3 16SMRB114 16SMGB124 Marketing Principles Event Management
16SMRB211 Business Planning 3 16SMGB122 16SMRB120 Introduction to Business Law Economics I
16SMGB212 Business Internship I 3 16SMRB120 16SMGB122 16SMGB124 Economics I Introduction to Business Law Event Management
Year 2, Semester 4 (15 Credit Hours)
Course # Title CrHrs Pre-requisites
16SMGB222 International Business 3/td> 16SMRB214 16SMRB211 Consumers and Markets Business Planning
16SMRB221 Retail Marketing 3 16SMRB114 16SMRB213 Marketing Principles Promotion & Public Relations
16SMRB223 Social Media Marketing 3 16SMRB114 16SMRB213 Marketing Principles Promotion & Public Relations
16SMRB224 Marketing Plan 3 16SMRB211 16SMRB210 Business Planning Business Research
16SMRB220 Business Internship II 3 16SMGB212 Business Internship I

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Bachelor Degree of Marketing

The Bachelor of Business Marketing program focuses on the creation and delivery of exceptional value by fulfilling the needs and desires of different customer segments. Our program offers a challenging curriculum designed to prepare students for exciting careers in a variety of marketing fields. In the marketing major at ACK, students study diverse topics including marketing strategy, consumer behavior, and market research techniques. They benefit from updated technology, highly experience faculty, a team environment and field trips to leading industries as well as service-learning opportunities. Marketing graduates are employed by a wide variety of organizations from consumer product companies to major retailers, sports and entertainment firms. Our Bachelor of Business Marketing program is endorsed by Central Queensland University, Australia.

General Learning Outcomes

All Business Bachelor graduates will have the ability to:

  • Demonstrate an understanding of the importance of ethics and the legal environment of contemporary business.
  • Explain the major concepts in the functional areas of accounting and finance.
  • Use quantitative skills to facilitate management decision making and/ or problem-solving.
  • Evaluate a number of theories that explain human behavior.
  • Evaluate the economic environments of business.
  • Demonstrate an understanding of basic concepts, principles, and theories of management.
  • Analyze the key concepts and tools of marketing and their respective role in business.
  • Describe the role of information technology and information systems in business.
  • Apply knowledge of business concepts and functions in an integrated manner.
  • Develop and apply academic knowledge in a professional setting.
  • Obtain through electives in-depth knowledge and understanding in more specific related areas.
Bachelor Plan
Year 3, Semester 5 (12 Credit Hours)
Course # Title CrHrs Pre-requisites
20SMGB310 Management Information System 3 N/A
20SMGB311 Accounting for Decision Making 3 N/A
20SMGB312 Management Principles II 3 N/A
20SMRB313 Marketing Principles II 3 N/A
- Elective 3 N/A
Year 3, Semester 6 (12 Credit Hours)
Course # Title CrHrs Pre-requisites
20SMGB320 Economics II 3 20SMGB311 Accounting for Decision Making
20SHRB321 Organizational Behavior 3 20SMGB312 Management Principles II
20SMGB322 Contract Law 3 N/A
20SMRB323 Integrated Marketing Communications 3 20SMRB313 Marketing Principles II
Year 4, Semester 7 (12 Credit Hours)
Course # Title CrHrs Pre-requisites
20SMRB411 Customer Relationship Marketing 3 20SMRB323 Integrated Marketing Communications
20SMRB412 Marketing Research 3 20SMGB324 Statistics for Business
20SMRB413 Marketing Planning and Strategy 3 20SMGB324 Statistics for Business
20SMRB414 Digital Marketing 3 20SMRB323 Integrated Marketing Communications
- Elective 3 N/A
Year 4, Semester 8 (12 Credit Hours)
Course # Title CrHrs Pre-requisites
20SMRB420 Consumer Behavior 3 20SMRB411 Customer Relationship Marketing
20SMRB421 International Marketing 3 20SMRB413 Marketing Planning and Strategy
20SMRB422 Marketing of Services 3 20SMRB411 Customer Relationship Marketing
20SMGB423 Strategic Management 3 20SMRB413 Marketing Planning and Strategy
20SMRB424 Graduation Project 3 20SMRB412
20SMRB413
Marketing Research
Marketing Planning and Strategy

Click here for more details on the Bachelor of Marketing.