Department offering:
The Department of Marketing provides students with an innovative and applied education in management and marketing to prepare positions in public and private organizations.
Marketing is considered as one of the most exciting and challenging functions of any organization. Whether you plan to pursue a career in marketing or not, understanding its role in business is critical to your success in any profession and position.
Diploma of Marketing
The Diploma of Marketing is for students who wish to pursue a career in either direct marketing, a marketing consultancy business or in the marketing department of a business enterprise such as a bank or retail establishment. This Diploma provides students with a sound theoretical knowledge base in marketing management as well as a range of managerial skills to ensure that marketing functions are effectively conducted in any organization such as a marketing consultancy role or as a team member within the marketing department of a bank or retail business.
General Learning Outcome
Graduates will be able to:
- Set up marketing objectives
- Segment the market and identify target market(s)
- Position products
- Price products
- Promote products using flyers and social media
- Conduct focus groups
- Analyze the findings and adjust the marketing mix accordingly
- Sell products onsite at ACK
- Review the marketing mix and suggest improvements
| Year 1, Semester 1 (15 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 16SMGB110 | Business Computer Applications | 3 | N/A | ||
| 16SFSP111 | English for Business | 3 | N/A | ||
| 16SMRB114 | Marketing Principles | 3/td> | N/A | ||
| 16SMGB112 | Management Principles | 3 | N/A | ||
| 16SMGB113 | Business Communications | 3 | N/A | ||
| Year 1, Semester 2 (15 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 16SMRB120 | Economics I | 3 | 16SMRB114 16SMGB112 |
Marketing Principles Management Principles |
|
| 16SMGB124 | Event Management | 3 | 16SMGB110 16SFSP111 |
Business Computer Application English for Business |
|
| 16SMRB121 | Accounting Principles | 3 | 16SMGB110 | Business Computer Application | |
| 16SMGB122 | Introduction to Business Law | 3 | 16SFSP111 | English for Business | |
| 16SMAT128 | Business Mathematics | 3 | 16SFSP111 | English for Business | |
| Year 2, Semester 3 (15 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 16SMRB214 | Consumers and Markets | 3 | 16SMGB124 | Event Management | |
| 16SMRB210 | Business Research | 3 | 16SMAT128 | Business Mathematics | |
| 16SMRB213 | Promotion & Public Relations | 3 | 16SMRB114 16SMGB124 |
Marketing Principles Event Management |
|
| 16SMRB211 | Business Planning | 3 | 16SMGB122 16SMRB120 |
Introduction to Business Law Economics I |
|
| 16SMGB212 | Business Internship I | 3 | 16SMRB120 16SMGB122 16SMGB124 |
Economics I Introduction to Business Law Event Management |
|
| Year 2, Semester 4 (15 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 16SMGB222 | International Business | 3/td> | 16SMRB214 16SMRB211 |
Consumers and Markets Business Planning | |
| 16SMRB221 | Retail Marketing | 3 | 16SMRB114 16SMRB213 |
Marketing Principles Promotion & Public Relations |
|
| 16SMRB223 | Social Media Marketing | 3 | 16SMRB114 16SMRB213 |
Marketing Principles Promotion & Public Relations |
|
| 16SMRB224 | Marketing Plan | 3 | 16SMRB211 16SMRB210 |
Business Planning Business Research |
|
| 16SMRB220 | Business Internship II | 3 | 16SMGB212 | Business Internship I | |
Click here for more details on the Diploma of Marketing.
Bachelor Degree of Marketing
The Bachelor of Business Marketing program focuses on the creation and delivery of exceptional value by fulfilling the needs and desires of different customer segments. Our program offers a challenging curriculum designed to prepare students for exciting careers in a variety of marketing fields. In the marketing major at ACK, students study diverse topics including marketing strategy, consumer behavior, and market research techniques. They benefit from updated technology, highly experience faculty, a team environment and field trips to leading industries as well as service-learning opportunities. Marketing graduates are employed by a wide variety of organizations from consumer product companies to major retailers, sports and entertainment firms. Our Bachelor of Business Marketing program is endorsed by Central Queensland University, Australia.
General Learning Outcome
Graduates will be able to:
- Demonstrate awareness of the application of basic concepts and theories of marketing.
- Utilize effective oral and written communication skills when performing marketing tasks.
- Select appropriate marketing techniques for the analysis of marketing opportunities.
- Critically appraise the major concepts and theories which comprise marketing.
- Acquire professional and leadership skills to function appropriately in the market place.
| Year 3, Semester 5 (12 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 20SMGB310 | Management Information System | 3 | N/A | ||
| 20SMGB311 | Accounting for Decision Making | 3 | N/A | ||
| 20SMGB312 | Management Principles II | 3 | N/A | ||
| 20SMRB313 | Marketing Principles II | 3 | N/A | ||
| - | Elective | 3 | N/A | ||
| Year 3, Semester 6 (12 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 20SMGB320 | Economics II | 3 | 20SMGB311 | Accounting for Decision Making | |
| 20SHRB321 | Organizational Behavior | 3 | 20SMGB312 | Management Principles II | |
| 20SMGB322 | Contract Law | 3 | N/A | ||
| 20SMRB323 | Integrated Marketing Communications | 3 | 20SMRB313 | Marketing Principles II | |
| Year 4, Semester 7 (12 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 20SMRB411 | Customer Relationship Marketing | 3 | 20SMRB323 | Integrated Marketing Communications | |
| 20SMRB412 | Marketing Research | 3 | 20SMGB324 | Statistics for Business | |
| 20SMRB413 | Marketing Planning and Strategy | 3 | 20SMGB324 | Statistics for Business | |
| 20SMRB414 | Digital Marketing | 3 | 20SMRB323 | Integrated Marketing Communications | |
| - | Elective | 3 | N/A | ||
| Year 4, Semester 8 (12 Credit Hours) | |||||
| Course # | Title | CrHrs | Pre-requisites | ||
| 20SMRB420 | Consumer Behavior | 3 | 20SMRB411 | Customer Relationship Marketing | |
| 20SMRB421 | International Marketing | 3 | 20SMRB413 | Marketing Planning and Strategy | |
| 20SMRB422 | Marketing of Services | 3 | 20SMRB411 | Customer Relationship Marketing | |
| 20SMGB423 | Strategic Management | 3 | 20SMRB413 | Marketing Planning and Strategy | |
| 20SMRB424 | Graduation Project | 3 | 20SMRB412 20SMRB413 |
Marketing Research Marketing Planning and Strategy |
|
Click here for more details on the Bachelor of Marketing.
